43,000 Reasons Why Your Veterinary Practice Should Get A New Website
Why Should Your Veterinary Practice Get A New Website?
In this day and age, nearly everyone has an internet connection. Whether it's at home on their desktop, laptop or tablet, or with them in their pocket in the form of a cell phone – they can open their internet browser and they have access to everything the internet has to offer in a matter of seconds.
How does this help your practice though?
Simple! If someone is searching online for a vet near them, or a vet that does a specific service that you offer, you – and several others – may show up in their search results. This is the fact that most practices don’t understand. If your practice doesn't show up for key searches on major search engines in your area, you're losing business. Period!
How is that possible you may ask?
Let's say a new couple just got a new puppy, and they need to take it in for shots. They have never gone to a vet before, so they do an online search. Your competition shows up instead of your practice, therefore your completion took that potential business you could have received. Why doesn’t your practice show up before your competitors? Easy! Your website isn’t optimized and is probably outdated. Basically, when a search engine looks at your site compared to your competitions, they see theirs is more relevant or better-fitting for the search a user entered. There are people literally online searching right now for a veterinarian to take their pet to! Stop missing out on these customers who are ready to give you money and get your website fixed!
How can that be fixed?
There are a few ways that can be fixed. The easiest, and best, would be a new website that is optimized and properly portrays your practice. Another way would be updating your SEO, but if your site is not user-friendly or mobile-responsive, then you’re losing out on more potential business from that. Every site we build is mobile-responsive, which means it'll look great across desktops, laptops, tablets and cell phones!
Why should I fix this?
Well, for one, it will generate your practice more customer, which mean more money. If your practice is in the business of making money, you should have probably fixed this last week. Don’t believe us? Check out our return on invest tool below that will show you 43,000 reasons why you should get a new website.
Return on Investment Calculator
What does this ROI form mean?
I hope you're paying close attention, because here is where things get techincal. If your practice is not keeping track of where your customers come from, or how much they spend yearly, you won't know how much an average customer costs.
What is the value of a new customer?
Let's refer back to our new couple who just got the puppy. They took the puppy in for shots. Later that year, let's say they bring him or her in again for another service you provide. That new customer came in twice, increasing the amount they are worth to your practice for the long term investment. Eventually, they could be worth well over $1,000. We set the default field to $300 to track the just the first visit. Your value of a new customer should be a set higher as they should become a long term customer! Change the field to $500 or more and see how your profits change!
What are unique monthly visits?
We are based in Grand Rapids, Michigan. The population is estimated to be around 195,000 people. Using the statistics from the American Veterinary Medical Association (AVMA), that's roughly 122,000 households and approximately 44,500 households have at least one dog. Now, from another post from the AMVA, at least three quarters (75%) of households made at least one visit during the year. That would be 33,755 households that took their dog to the vet within a year, which would equivalate to about 2,781 households a month. How would most of these households find a veterinarian? A major search engine like Google, Yahoo or Bing. Pet owners are actively searching for a veterinary practice like yours. If your website was listed on the first page, like we guarantee, people will view your website. Try changing the unique monthly vistors to 600, 1000 or even 1500 if you service a large area. Then, watch as the gross profits instantly change to much more significant figures!
What is the conversion rate?
The conversion rate is the percentage of unique visitors who become a customer. A 5% conversion rate would mean your practice generates 5 new customers for every 100 unique monthly visits. Having a professional and mobile-friendly website increases your conversion rate. Aside from unique monthly visitors, your website's conversion rate is the most important.
As an example, if your website gets 600 unique monthly visitors but only a 3% conversion rate, your practice will receive 18 new customers. If your website's conversion rate was 5% however, you would have received 30 new customers. That's an additional 12 customers! At $300 for each customer, that would be an additional $3,600 that your practice is missing out on every month! That adds up to $43,000 that you missed out on at the end of the year!
Stop losing customers to your compeition!
Don't miss out on thousands of dollars because your practice's website is not professional, mobile-friendly and being displayed in front of actively searching customers. We offer affordable pricing packages and a first page guarantee using our proven veterinarian internet marketing methods. Don't delay, get your free veterinary web design consulation today and start generating the customers you should be!