5 Steps To Generating New Customers From Your Veterinary Website
Learn How To Create New Customers From Your Website
Every veterinary practice wants more customers, but what they don’t realize is how simple it is. Although there are several key factors that play a role in creating new customers, here are five easy ways to improve your website so that it will aid in generating hundreds of new customers every year.
1. Professional & User-Friendly Design
The first step to creating new customers from your veterinary website is your website's design. The design is what a potential customer will see when your website loads. If it’s ugly, out-dated, or simply just not working properly, they’ll click the back button immediately and find a different practice. However, if your website is visually appealing, professional and quick to load, they’ll spend a couple seconds more seconds to look at it before deciding to go back or stay. This is your practice’s first impression to them, and as we all know, a first impression is everything. They don’t know your practice, so they will judge you based on your website. If it looks the same as others they have seen, chances are they will click the back button and find something better. If they see your site is different from the rest, easy to navigate and user-friendly, you’ve completed the design phase. The more people that stay on your site to browse or learn more about your practice, the better chance you have of converting them into a paying customer.
2. Make Your Contact Details Visible
Once your site loads, one of the first things that should stand out is a way to get in touch. The potential customer should find a button or link to your contact page within seconds so they can contact you if needed. If they have to search around your site, or it’s not prominently displayed, they’ll find someone else. One of the most important pieces of contact information is your practice’s phone number. It should always be visible once your website loads without scrolling. This is important on all internet capable devices such as a desktop computer, laptop, tablet and cell phones. If your website doesn’t have a “click to call” button or phone number on your mobile website, then your practice could be missing out on hundreds of calls a year! If your website is not mobile-friendly, then you need to contact us immediately!
Over 46% of searches are done on a mobile device, and if your website isn’t mobile-friendly, they’ll find one that is. That is, if search engines even choose to display your website since they know it’s not mobile-friendly. If a potential customer is using their mobile device to search for a veterinarian, there is a good chance that they need a vet, right? Why else would they be searching? If they can’t touch your phone number in a few seconds once your site loads to call you, wouldn’t you say that’s a pretty big deal? Your practice is missing out on hundreds of calls due to the simple fact they can’t find or touch your phone number to call you!
3. Veterinarian Website Search Engine Optimization
The most important aspect of creating new customers for your veterinary practice is search engine optimization. Search engine optimization is essentially optimizing a website for several searches so search engines will rank your practice for them. If the site isn't optimized enough, it won't be on the first page. If your current company uses methods that are frowned-upon by search engines, your website may not even show up at all! If your website doesn’t appear at the top of search engines for key searches in your area, you’re losing customers. Period! It’s a proven fact that any practice listed at the top of search engines receive more unique visitors to their website. Just think about it. When was the last time you went to the 6th or 7th page when you were searching locally for something? If you needed to find a plumber, would you look past the first page when there are 10+ qualified plumbers in your area? No, you wouldn't. The plumbers located on the second page of search results get little to no new customers from their website from search engines. This same concept applies to your practice. If you're not on the first page of search results, your practice is virtually invisible online!
If you have the best looking website on the internet, but no one could find it, does anyone know about it? No, they don’t. Again, if your website doesn’t show up on the first page for key searches in your area, you’re missing out on thousands of dollars a year. Think of how much you’re currently spending on your website. Let’s say $150 a month. Realistically, your website is costing your practice $2,000 or more each month — not $150. How is that possible you may ask? If your website doesn’t generate the new customers who are searching for a vet in your area, you’re not just spending money on a website that doesn’t work, you’re losing all that potential business you could have had! Now let’s say you spent $550 a month – triple what you were paying before - and you generate 7-10 new customers a month from search engines. At $300 for each new customer, that could be $2,100 to $3,000 in new revenue. That results in not only a profit for your practice, but the website pays for itself!
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4. Professional Written Content
After a potential new customer finds your website, they’ll typically browse the site. They will look at specific services they’re interested in, and the page about your practice normally before contacting you. If this text isn’t written well, contains several spelling or grammar mistakes, they might think twice about contacting you. Having good content that specifically explains services that is tied to your practice along with being search engine optimized is important to create a strong relationship with them. By having professional written text, you’ll look more professional to them, which will help turn the visitor into a customer.
5. Customer Reviews
One of the final things that will help your website generate new customers is having — and continually receiving — positive reviews. According to a survey, 90% of customers say buying decisions are influenced by online reviews. Let’s say you’re a potential customer searching online for a vet in your area, and you see 3 different practices pull up. The first one says 23 reviews, 4.8 stars. The next one says 6 reviews, 4.3 stars, and you see another after the second one that says 89 reviews, 4.6 stars. Which one would you click? Most people, although it’s the third result, would click the practice with 89 reviews. After search engines see these click through rates, your practice could easily overtake the competition moving into the first search result, which would give you thousands of more visits a year, resulting in hundreds of new customers.
We offer an automated review system, which allows practices like yours to send an email to their customers asking for their feedback. If they agree to send their feedback, they’ll be asked to rate their experience. If it was positive, after they submit their feedback, they’ll be asked if they would like to leave a short review. This allows you to get more reviews for your practice a lot faster than normal. With more reviews, your practice will start getting a lot more attention from search engines, which will positively impact your practice’s online presence. More is better, especially when it comes to positive reviews. When the next best practice in your area has less than a quarter of the reviews you do, there is no competition anymore. You’ll be crushing them, and you may even have to send them a few customers there way since you’re so busy to handle them yourselves.
Are new customers able to find your practice online?
There are people searching right now for a veterinarian near them, and the practices that have out-dated websites that don’t rank on the first page are losing an enormous amount of business. Is your practice one of them? We provide free veterinary SEO consultations here. We want to help make your practice dominate your competition and transform your online presence by driving new visitors to your website, which will result in new customers. Are you ready to start generating new customers from your website?